Mues Design

Venice Biennale Arte Identity ‘May You Live In Interesting Times’ curated by Ralph Rugoff.

The Visual Identity Design for the Biennale Arte 2019 is a three dimensional representation of the exhibition’s title ‘May You Live In Interesting Times’.

It is made up of several layered panes of colour, that seem to be moving in space. Each pane follows its own perspective. There are natural overlaps that create new colours. This light and vibrant structure of colour panes is then met with the exhibition title, which is set in slanted type, following its own trajectory. The title is set in a serif typeface which connects it to headlines and the world of current affairs, referencing the title as a quote which may have appeared in print throughout history.

This layered construction of colour and type is multidirectional by intent and plays a visual game with the eye as it tries to settle on which perspective to read. The elements interact in a way that makes one a little uneasy and disoriented, yet intrigued. Are the elements receding into the past or are they projecting into the future? It plays with the reading of the exhibition title, is it promise or provocation?

The colours are intentionally vibrant, yet several of their overlaps create darker and more opaque composites. The visual play illustrating the ambiguity of the title.

Throughout the many applications of the identity at the Biennale Arte 2019, the changing inter-relationships of colour, composition and title generate an evolving system. This invites a dynamic relationship to the curatorial intent.

Melanie Mues

 

Biennale Arte 2019
La Biennale di Venezia
Graphic Identity

Venice Biennale Arte Identity ‘May You Live In Interesting Times’ curated by Ralph Rugoff.

The Visual Identity Design for the Biennale Arte 2019 is a three dimensional representation of the exhibition’s title ‘May You Live In Interesting Times’.

It is made up of several layered panes of colour, that seem to be moving in space. Each pane follows its own perspective. There are natural overlaps that create new colours. This light and vibrant structure of colour panes is then met with the exhibition title, which is set in slanted type, following its own trajectory. The title is set in a serif typeface which connects it to headlines and the world of current affairs, referencing the title as a quote which may have appeared in print throughout history.

This layered construction of colour and type is multidirectional by intent and plays a visual game with the eye as it tries to settle on which perspective to read. The elements interact in a way that makes one a little uneasy and disoriented, yet intrigued. Are the elements receding into the past or are they projecting into the future? It plays with the reading of the exhibition title, is it promise or provocation?

The colours are intentionally vibrant, yet several of their overlaps create darker and more opaque composites. The visual play illustrating the ambiguity of the title.

Throughout the many applications of the identity at the Biennale Arte 2019, the changing inter-relationships of colour, composition and title generate an evolving system. This invites a dynamic relationship to the curatorial intent.

Melanie Mues