Mues Design

The exhibition identity and graphics for ‘Cruel + Tender, The Real in the Twentieth-century Photograph’, needed to be bold and visible, to help navigate the exhibition spaces across an entire floor at Tate Modern. The works of 23 photographers made up this landmark Photography show.

The arrows, part of the ‘logo’ for the show, and artists names created a graphic wallpaper on the walls of the concourse. Visitors were guided to the correct place for each artist.

Cruel + Tender
Tate Modern

The exhibition identity and graphics for ‘Cruel + Tender, The Real in the Twentieth-century Photograph’, needed to be bold and visible, to help navigate the exhibition spaces across an entire floor at Tate Modern. The works of 23 photographers made up this landmark Photography show.

The arrows, part of the ‘logo’ for the show, and artists names created a graphic wallpaper on the walls of the concourse. Visitors were guided to the correct place for each artist.